These pretty in pink Strawberry Cupcakes are adorned with a tangy and delicious strawberry cream cheese frosting. They are packed full of strawberry flavor from both fresh and freeze dried strawberry, without any artificial flavor nor food coloring added.

Strawberry cupcakes on a cake stand.

I remember my first time making strawberry cupcakes years ago before I even knew freeze dried strawberry existed. I used a strawberry flavoring that ended up giving the cupcakes a pretty nasty after taste. Let’s just say I know better now, and I’m not going to lead you down the wrong path with these beauties. These cupcakes are all natural, in both flavor and color!

Why you’ll love this recipe

  • So much strawberry flavor – The strawberry cupcake batter gets packed with both fresh and freeze dried strawberries, while the frosting gets the flavor, the color and the tang from just freeze dried strawberries. And the results are truly one of a kind!
  • Great for sharing – Cupcakes are easy to share and these are just perfect for birthdays and baby showers!
  • Natural flavor and color – Thanks to our secret ingredient – freeze dried strawberries – these pink beauties do not contain any artificial flavoring or food coloring. I’m entirely obsessed with freeze dried strawberry. As they say, the proof is in the truffles and the cookies.

Tools you’ll need

  • A food processor to grind the freeze-dried strawberries into powder.
  • A stand mixer or an electric hand mixer will be useful for making the frosting. While the cupcake batter can be made by hand easily, beating the cream cheese frosting by hand is somewhat labor intensive, not impossible, but attempt only if you need a really good arm workout.
  • A standard size muffin pan to bake the strawberry cupcakes in.
  • A pastry bag with piping tips for decorating the cupcakes.
Strawberry cupcake on a plate.

Ingredients and substitutions

As always, you’ll find the complete list of ingredients and quantities in the recipe card at the end of this post. Below are some notes and substitution tips:

  1. Freeze-dried strawberries – You’ll need one 1 oz bag of freeze-dried strawberries for this strawberry cupcake recipe. You’ll use half in the batter and half in the frosting. I usually get mine at Target. To save a step, you can get freeze-dried strawberry powder online. But if you can only find sliced freeze-dried strawberries, you can simply pulverize them into a powder using a food processor or a good blender.
  1. Fresh strawberries – You’ll use pureed fresh strawberries in the cupcake batter for additional strawberry flavor. The recipe specifies half a cup of puree, this means you need to blend the fresh strawberries into puree first and then measure half a cup. Frozen strawberries will also work if you’re making these out of season.
  1. Buttermilk – Typical store bought reduced fat buttermilk should work or make your own buttermilk by adding lemon juice, yogurt, or sour cream to regular milk. Or simply substitute buttermilk with 100% yogurt or sour cream if you don’t have any regular milk. The acidity in buttermilk will tenderize the gluten in the flour resulting in softer crumbs. It also reacts with baking soda in the batter to help these cupcakes rise.
  1. Oil – Use here to keep these strawberry cupcakes ultra moist. Since we want the flavor of the strawberry to shine, I recommend using a flavorless oil like vegetable or canola oil.
  1. Egg – 1 large egg is used to bind everything together.
  1. Sugar – Granulated sugar is used in these cupcakes to add sweetness. You can substitute brown sugar or other type of sugar in the same amount.
  1. Flour – All purpose flour is just fine for this strawberry cupcakes recipe, but you can also use cake flour for even softer crumbs. And if you need to make a gluten free version, try an all purpose gluten free flour.
  1. Leavening agents – I usually use both baking soda and baking powder in recipes that have an acidic ingredients like buttermilk. Baking soda will react with the buttermilk to provide lift while baking powder will activate in the hot oven.
  1. Salt – I use kosher salt, just a small amount will enhance the flavors and add complexity to the cake. If you only have table salt, use half to two thirds as much.
  1. Vanilla – Use only pure vanilla extract to add more flavor, warmth and complexity on top of the strawberry flavor.
  1. One batch of strawberry cream cheese frosting which includes full fat brick cream cheese, unsalted butter, powdered sugar, freeze-dried strawberry powder and vanilla extract.

How to make strawberry cupcakes from scratch

The following instructions, step-by-step photos, and tips are here to help you visualize how to make the recipe. You can always skip straight to the printable recipe card at the end of this post.

Make the cupcakes

First step, you’ll need to pulverize the freeze dried strawberry into a powder using a food processor or a good blender. I usually drape a kitchen tower over the food processor so the powder doesn’t puff up everywhere. Once done, let it settle for a bit before opening the lid.

Pulverizing freeze dried strawberry into a powder in a food processor.

Note: You’ll use half of the strawberry powder in the cake batter and half in the frosting.

Mix half of the strawberry powder together with flour, sugar and the rest of the dry ingredients in a small mixing bowl, stir to ensure even distribution. Set this aside.

Preparing dry ingredients for strawberry cupcakes.

Once you transfer the rest of the strawberry powder to a bowl or container, reserved for the frosting, you can use the same food processor to puree the fresh strawberries needed for the cupcake batter.

Pureeing fresh strawberries for strawberry cake batter.

Tip: No need to wash the food processor for this step.

The strawberry puree gets mixed with the rest of the wet ingredient to make a pretty pink liquid mixture. Simply mix the wet ingredients by hand with a whisk in a mixing bowl.

Preparing wet ingredients for strawberry cupcakes recipe.

Now add the flour mixture prepared earlier into the liquid mixture and fold with a spatula until the batter is just combined.

Fold dry ingredients into wet ingredients to create strawberry cupcake batter.

Tip: You could very well use an electric mixer to make the cupcake batter. But it’s quite easily done by hand.

Divide the batter into lined cupcake pan using a large ice cream/cookie scoop (about 2 oz). Bake the cupcakes until a toothpick inserted in the middle comes out clean, perhaps with just a few crumbs attached.

Divide strawberry cupcake batter into muffin pan and bake.

Tip: I love using cookie scoop for cupcake batter, it makes the process quick and clean, a whole lot less drips. It’s an extremely cheap investment that you’ll end up using over and over again for all kind of cupcakes and cookies.

Make the strawberry frosting

Beat together softened cream cheese, butter and vanilla until combined. Then add powdered sugar and strawberry powder. Mix at low speed to incorporate and then beat at higher speed until all ingredients are thoroughly combined to yield a fluffy frosting.

Add powdered sugar and strawberry powder to make cream cheese strawberry frosting.

Decorate your strawberry cupcakes

For these cupcakes, I used an open star piping tip inside a pastry bag. Hold the bag straight up above the cupcake and push out a dollop of frosting and let go. Repeat the process to add frosting, one dollop at a time, in a circle on top of the cupcake, about 5 – 6 dollops, finish with one in the middle for the first layer.

Then add the second layer the same way but in between the outer circle and the center. The second layer will be a smaller circle, maybe about 3 – 4 dollops. Then add one last one at the top to finish. Garnish with white sugar pearls for a girly touch.

Strawberry Cream Cheese Frosting is piped on top of a strawberry cupcake.

More baker’s tips

  • Room temperature ingredients – All refrigerated ingredients should be allow to come to room temperature before mixing together. This will help them blend better. Butter for the frosting should not be too warm that it is almost melted, this would make the frosting runny.
  • Use a measuring cup instead – If you don’t have a large cookie scoop, use a ¼ cup measuring cup to divide the cupcake batter.
  • Cool them first – Make sure cupcakes are completely cool before frosting them.
  • Simple frosting method – If you don’t have a pastry bag with piping tips to decorate your cupcakes, simply spread frosting on top using an offset spatula or a butter knife.

Storage

You can keep strawberry cupcakes with strawberry cream cheese frosting in an airtight container in the refrigerator and they will last up to a week. But it is best to enjoy them within 3 days for the best flavor and texture. In the freezer, they will last up to 3 months.

For the freezer, you want to flash freeze the frosted cupcakes on a baking sheet until they are frozen solid. Next, you can wrap them up in plastic and foil, this will protect them from freezer burn and freezer smell. Then store them in a container or freezer bag.

Let cold or frozen cupcakes come to room temperature before serving.

FAQs

Can I substitute cream cheese with mascarpone cheese?

I don’t recommend this substitution. One reader reported that when using mascarpone, the frosting breaks because the strawberry powder draws out all the water in the mascarpone leaving it an unsightly mess, though still tasty.

Can I make this strawberry cupcake recipe into a small cake?

Try this mini strawberry cake instead.

What piping tip did you use?

Open star 1M tip.

Half eaten Strawberry cupcake on a plate.

More fruity cupcakes

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4.78 from 9 votes

Strawberry Cupcakes

These Very Strawberry Cupcakes are adorned with a tangy and delicious strawberry cream cheese frosting. They are packed full of strawberry flavor from both fresh and freeze dried strawberry, without any artificial flavor nor food coloring added.
Servings: 12 cupcakes
Strawberry cupcakes on a cake stand.
Prep Time: 25 minutes
Cook Time: 17 minutes
Total Time: 42 minutes

Ingredients 

Cupcakes

  • ¼ cup freeze dried strawberry powder, ½ oz, 14 g
  • 1 ½ cup all-purpose flour, 200 g
  • cup granulated sugar, 133 g
  • ¼ teaspoon kosher salt
  • 1 teaspoon baking powder
  • ¼ teaspoon baking soda
  • ½ cup pureed strawberry, 4 oz, 113 g
  • cup buttermilk, room temperature, 74 g
  • ¼ cup vegetable oil, 50 g
  • 1 large egg, room temperature
  • ½ teaspoon pure vanilla extract

Frosting

Instructions 

Prepare the strawberry powder

  • Add 1 oz of freeze dried strawberry to a food processor and process until a powder forms. Keep a kitchen towel draped over the food processor while it’s working to prevent the strawberry powder to escape and fly everywhere.
  • This should yield ½ cup. Use ¼ cup for the cupcake batter and the remaining ¼ cup for the strawberry cream cheese frosting.

Make the cupcakes

  • Preheat oven to 350°F and line a muffin pan with cupcake liners and set aside.
  • Add ¼ cup of strawberry powder to a small mixing bowl along with flour, sugar, salt, baking powder and baking soda. Mix with a whisk to distribute evenly. Set aside.
  • In the same food processor used previously for the freeze dried strawberry, add the fresh strawberry and puree. Add strawberry puree in a medium mixing bowl along with buttermilk, vegetable oil, egg, and vanilla extract. Beat together with a whisk until smooth.
  • Add the flour mixture to the wet ingredient mixture and fold until just combined.
  • Use a large ice cream scoop to divide batter into the previously prepared muffin pan. One flat scoop of batter for each cupcake cavity, or about 1/4 cup of batter each.
  • Bake in the middle oven rack for 16 – 17 minutes until a toothpick inserted in the middle of a cupcake comes out clean. Remove from the oven and allow to cool to the touch, remove cupcakes from the pan and allow to cool completely on a wire rack.

Make the frosting

  • Allow the cream cheese and butter to come to room temperature and softened before you get started. It can speed up the process to cut them into small cubes.
  • In the stand mixer bowl, add softened butter and cream cheese along with the pure vanilla extract, mix with the whisk attachment at medium low speed and gradually increase speed to medium high and beat until thoroughly combined.
  • Stop the mixer to add powder sugar and the remaining ¼ cup of strawberry powder, mix at low speed to incorporate the powder mixture into the cream mixture, then gradually increase speed to medium high and beat until thoroughly combined and fluffy.
  • Add a piping tip of your choice to a pastry bag, fill with the frosting and add frosting to the cooled cupcakes.

Notes

  • 1 package of freeze dried strawberry I buy from Target is typically 1 oz.
  • These cupcakes are best enjoyed the day they are made, but they can be kept in the refrigerator for up to 3 days. Allow them to come to room temperature before serving.
  • Unfrosted cupcakes can be stored in an airtight container at room temperature overnight, then add frosting in the morning, if desired. Frosted cupcakes should be refrigerated if not eaten right away.

Nutrition

Serving: 95g, Calories: 342kcal

Nutrition information is automatically calculated, so should only be used as an approximation.

iconLike this recipe? Rate & comment below!

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Trang Doan

I'm a self-taught baker. I love sharing everyday baking recipes inspired by tropical ingredients and Asian flavors. All my recipes are tested and perfected in my home kitchen to ensure you can make them successfully in yours!

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4.78 from 9 votes

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Recipe Rating




17 Comments

  1. Nivedita says:

    4 stars
    Forgot to add a rating with my review.

  2. Nivedita says:

    Hello Trang,
    I made these yesterday. The strawberry flavor was good without introducing textural challenges in the cake! The natural color was quite pretty. I’ll experiment with even more powdered strawberries in both frosting and cake next time.
    I noticed that your weight measurements (conversion) seem to be off — especially for sugar (both granulated and powdered). Second, the tool on the top that scales up the recipe for 2x or 3x, doesn’t scale up the weights!! Third — and this is more a note for myself — use a different cream cheese frosting. This one is too buttery. It is also not that sweet. Since I wasn’t going to pipe, I just used 1 recipe frosting for a double batch of cupcakes and it was enough for a good slather on top.

    1. Trang Doan says:

      Hi Nivedita, thanks for all your notes and comments and for making these cupcakes. You are correct, the scale tool does not scale up the weight measurement, thanks for pointing that out, I will take a look into it.

  3. Kat says:

    5 stars
    Hi Trang, this recipe looks delicious! My kiddo is having a pink and purple birthday party in a few weeks, so I want to make this recipe. Do you have any suggestions for altering the bake time when making mini cupcakes rather than regular-sized ones? Also, I plan on making a batch blueberry batch as well…any specific recommendations for altering the recipe, or do you think just substituting freeze-dried blueberry powder and pureed blueberries should work well? Thanks! Kat

    1. Trang Doan says:

      Hi Kat, mini cupcakes will take maybe 12 minutes to bake, give or take. Blueberry powder and pureed would work just fine! This is going to be such a blast. Let me know how the cupcakes turn out 🙂 Happy birthday to your kiddo!

  4. Fogpuppy says:

    4 stars
    Don’t try to make the frosting with Marscapone instead of cream cheese. The strawberry powder is hydroscopic and immediately draws water out of the marscapone and the frosting breaks. Yeah I should have thought about that …. Still tasty just unsightly.

  5. Jenny says:

    5 stars
    I haven’t tried the frosting, but I use the cupcake all the time for the strawberry shortcake cupcakes I make. They are very good and my best seller.

    1. Trang says:

      Thanks Jenny! Strawberry shortcake cupcakes sound amazing!

  6. Marissa says:

    What would be the cake size and bake time if I were to just make this into a small cake – ideally a 6×2″ round?

    1. Trang says:

      I’ve never made this into a cake before so I honestly don’t know. I’m not sure what 6×2″ round is?? You want 6″ cake, 2 layers? I think that size will definitely work, maybe even 3 layers. You may need to bake longer though, maybe 25 – 40 mins, depending on how many layer you decide to make and how thick the cake layers turn out. Best to bake each layer in its own pan. One word of warning is that because cake will need to bake longer than cupcakes, they may turn out a little dryer, frosting in between layers will help though. You’ll have to check the doneness by look and inserting a toothpick in the middle. Sorry I can’t give you exact instruction, but would love to know how it turns out if you try. Thanks so much for visiting 🙂

      1. Marissa says:

        5 stars
        Thanks for the response! I was referring to a 6″ round cake pan with 2″ sides – similar to what DessertForTwo mini cakes does. I’m going to give it a try and see what happens – keep you posted. BTW, would be great if you could add these little cakes to your reportoire.

        https://www.dessertfortwo.com/mini-chocolate-cake/

        1. Trang says:

          Hah! Thanks for letting me know. I think it will certainly work, even 3 layers. The more layer you bake, the less time you’ll need to bake each layer and may help keep it moist as well. I’ll see what I can do about adding small cakes 🙂 I love to eat them so I’ve been thinking about adding them! For sure let me know how they turn out.

          1. Marissa says:

            5 stars
            Cake came out great! I ended up using an 8″x2″ round cake pan. I cut in half and slathered the middle with lemon curd just like your strawberry lemonade cupcakes. Bake time for me was about 30 min. My daughter loved her bday cake. Thanks!

          2. Trang says:

            Wonderful Marissa! Thank you for coming back and letting us know how it turned out. So clever to use the lemon curd as filling between the layers 🙂

  7. Natalie says:

    5 stars
    I love strawberry desserts! These cupcakes look so delicious!

  8. Marie says:

    5 stars
    Strawberry was always my favourite flavour growing up and I also am totally in love with freeze-dried fruits. These are a must make 🙂

  9. Kenneth Orloff says:

    5 stars
    :’) :’)